—  about

rory.k.mcharg is a creative director originating from the motherland of Aotearoa (aka New Zealand)

For the past 19 years, I have worked with brands that I admire, pushing them to create deeper, more meaningful stories that transcend beyond the products and services they offer.

I believe deeply in the concept and business workstream of brand as publisher. The power of sustained content - a media mix of film, editorial, documentary, and social outweighs the usual campaign spike most brands still adhere to. 

Since I was eight years old (before I knew its name), I discovered a love for typography and the craft of making letterforms with a personality. That love has never gone away. My creative ethos lies at the heart of this concept: an intersection between personality and craftsmanship. 

I grew up in a small fruit farming town in New Zealand before studying design and visual communication. In my mid-twenties, with about 6K to my name, I made the move to London to pursue the idea of becoming a proper art director. Five years later, I moved to New York where I met my wife, a Detroiter.

I’m an Emmy award-winning Creative Director currently at Woodward Original in Detroit, before that I’ve held CD posts at VICE & the creative agency VIRTUE in NYC for 5 years, and Story London and New York for 7 years. I don’t like to bounce around too much though.

I also created the clothing line RampOrRye, as a side hustle.