The glory of manufacturing in Detroit is not limited to cars. It makes total sense that a watch company like Shinola would thrive here. These two campaigns tell of Well Made and Well Worn. Concepted and created in partnership with the brand.

“Is this your Runwell?” the true story of a lost watch…. found still ticking after 6 months in a river bed. All we need is to find the owner, can you help? Written and Directed by Rory K. McHarg

And “Making an Icon” Shinola’s first broadcast campaign after 10 years. Tells the story of Titus, a Shinola employee from it’s inception continued to ask “can it be made better?” until it found its place.
Creative Direction & Executive Producer; Rory K McHarg