Smirnoff : Equalizing Music
DIVERSIFYING GENDER REPRESENTATION IN DANCE MUSIC.
Only 17% of dance music bookings are women.
Equalizing Music is a platform dedicated to doubling the female-identifying and non-binary headliners changing the soul and sound of electronic music by 2020.
Named as the No.1 Branded content partnership of 2018 by Adage
Webby Nominee 2019
Role: Creative & Program Director (Agency , Editorial & Media)
Resident DJ at Smart Bar & Founder of the DAPHNE festival.
In her studio in Chicago
“When you limit the number of women in electronic music, you’re limiting electronic music.” - Black Madonna
Setting up a workshop in Kampala, Uganda.
Uganda's first woman DJ and first Ugandan artist to be selected for WOMEX. Co-founder of Femme Electronic
In Kampala, Uganda.
Smirnoff Equalizing Music - Case Study Video
Partner site on VICE.com housing the pledge, playlists, the top 50 woman making noise and the feature film.
Partner site on VICE.com housing the pledge, playlists, the top 50 woman making noise and the feature film.
Partner site on VICE.com housing the pledge, playlists, the top 50 woman making noise and the feature film.
